Sony TV’s

32″ Sony TV

Model:KDL-32W600D 32” class (31.5” diag) Built-in Wi-Fi® with HD TV

$299.99
  • Beautiful HD TV with the clarity and sharpness of X-Reality PRO™
  • Stream YouTube™ and more with built-in Wi-Fi®
  • Living-room friendly, slim design
  • Keep wires out of sight with discreet cable management
  • Precise motion clarity with Motionflow™ XR
  • Enjoy pure, natural audio with smooth reproduction

43″ SONY XBR43X800H ® 4K HDR LED TV

Model:XBR-43X800H

$599.99
  • Upscale everything with the 4K HDR Processor X1™ and 4K X-Reality PRO.2
  • See exactly what the creator intended with the advanced color and gradation of TRILUMINOS™ Display
  • Content appears with lifelike motion with Motionflow™ XR technology
  • Compatible with Google Home7, Amazon Alexa8, and Apple HomeKit9 for an even smarter home
  • Dazzling detail and color with HDR1 and Dolby Vision™3
  • Stay focused on the big picture with a refined design and narrow bezel that blends into any environment.10

49″ Sony XBR49X800H ® 4K HDR LED TV

Model:XBR-49X800H

$649.99
  • Upscale everything with the 4K HDR Processor X1™ and 4K X-Reality PRO.2
  • See exactly what the creator intended with the advanced color and gradation of TRILUMINOS™ Display.
  • Content appears with lifelike motion with Motionflow™ XR technology
  • Dazzling detail and color with HDR1 and Dolby Vision™3
  • With easy access to all your favorite content, services and devices, our Android Smart TVs make life simpler.4
  • Compatible with Google Home7, Amazon Alexa8, and Apple HomeKit9 for an even smarter home
  • Stay focused on the big picture with a refined design and narrow bezel that blends into any environment

XBR49X950H ® 4K HDR LED TV

Model:XBR49X950H ® 4K HDR LED TV

$999.99
  • Everything you watch looks like near-4K HDR with the powerful Picture Processor X1™ Ultimate1,2
  • See exactly what the creator intended with the advanced color and gradation of TRILUMINOS™ Display.
  • Enhanced brightness, incredible contrast with Full Array LED and X-tended Dynamic Range™ PRO 6x.
  • With easy access to all your favorite content, services and devices, our Android Smart TVs make life simpler, hands-free
  • Experience a more natural picture with 4K X-Reality PRO & Object-Based Super Resolution
  • On-screen action and motion look better than ever with X-Motion Clarity™ technology
  • Acoustic Multi-Audio™ beautifully matches picture and sound with discretely mounted tweeters.

55″ Sony XBR55X800H ® 4K HDR LED TV

Model:XBR-55X800H

$799.99
  • Upscale everything with the 4K HDR Processor X1™ and 4K X-Reality PRO.2
  • See exactly what the creator intended with the advanced color and gradation of TRILUMINOS™ Display
  • Content appears with lifelike motion with Motionflow™ XR technology
  • Dazzling detail and color with HDR1 and Dolby Vision™3
  • With easy access to all your favorite content, services and devices, our Android Smart TVs make life simpler.
  • Compatible with Google Home7, Amazon Alexa8, and Apple HomeKit9 for an even smarter home
  • Stay focused on the big picture with a refined design and narrow bezel that blends into any environment.10

55″ Sony 4K HDR TV

Model:XBR-55X900F

ON SALE FOR $799.99
$1099.99
  • Full Array backlight with local dimming for more precise dynamic range
  • Everything you watch looks like 4K HDR1,7 with the X1™ Extreme processor and 4K X-Reality PRO
  • X-tended Dynamic Range™ PRO 6X contrast range provides a wider range of brightness10
  • 4K HDR¹,² - HDR10, HLG & Dolby Vision® for incredible detail and clarity9
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Android™ TV with Google Assistant technology gives you a genius TV3,11
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home

XBR55X900H ® 4K HDR LED TV

Model:XBR55X900H ® 4K HDR LED TV

$999.99
  • Upscale everything with the 4K HDR Processor X1 and 4K X-Reality PRO.
  • See exactly what the creator intended with the advanced color and gradation of TRILUMINOS™ Display.
  • Enhanced brightness, incredible contrast with Full Array LED and X-tended Dynamic Range™.
  • On-screen action and motion look better than ever with X-Motion Clarity™ technology.
  • Compatible with Google Home5, Amazon Alexa6, and Apple HomeKit7 for an even smarter home.

XBR55X950H® 4K HDR LED TV

Model:XBR55X950H ® 4K HDR LED TV

$1199.99
  • Everything you watch looks like near-4K HDR with the powerful Picture Processor X1™ Ultimate1,2
  • See exactly what the creator intended with the advanced color and gradation of TRILUMINOS™ Display
  • Enhanced brightness, incredible contrast with Full Array LED and X-tended Dynamic Range™ PRO 6x
  • With easy access to all your favorite content, services and devices, our Android Smart TVs make life simpler, hands-free
  • Experience a more natural picture with 4K X-Reality PRO & Object-Based Super Resolution
  • On-screen action and motion look better than ever with X-Motion Clarity™ technology
  • X-Wide Angle™ satisfyingly preserves color and brightness when viewing from anywhere in the room. (Available on 55" class and larger)
  • Acoustic Multi-Audio™ beautifully matches picture and sound with discretely mounted tweeters.

55″ SONY XBR-55A8G class (54.6” diag.) BRAVIA OLED 4K HDR TV

Model:XBR55A8G

ON SALE FOR $1499.99
$1799.99
  • BIG SALE---SAVE $300 ON SONY OLED
  • OLED TV – Over 8 million self-illuminating pixels for exquisite contrast, deep black and vibrant color
  • TRILUMINOS™ Display & 4K HDR Super Bit Mapping deliver the full spectrum of color.
  • Pictures and sound in perfect harmony with Sony’s Acoustic Surface technology
  • Motionflow XR™ keeps the action smooth
  • Android™ TV with the Google Assistant built in gives you a genius TV6

XBR55A8H ® BRAVIA OLED 4K HDR TV

Model:XBR55A8H ® BRAVIA OLED 4K HDR TV

$1899.99
  • Bring out the beauty of OLED with the powerful Picture Processor X1 Ultimate.
  • Millions of individual pixels are supercharged by the Pixel Contrast Booster for more vibrant colors to complement absolute OLED black.1
  • Acoustic Surface Audio produces 2.1 channel sound from the entire screen, creating an immersive multidimensional audio experience.
  • Experience a more natural picture with 4K X-Reality PRO & Object-Based Super Resolution.
  • See exactly what the creator intended with the advanced color and gradation of TRILUMINOS™ Display.
  • OLED + X-Motion Clarity makes fast-moving scenes bright and clear

55″ Sony BRAVIA OLED 4K HDR Ultra TV

Model:XBR-55A9G

ON SALE FOR $2299.99
$2499.99
  • MASTER Series TVs are meticulously engineered for excellence with the latest and greatest in TV technology
  • Millions of individual pixels are supercharged by the Pixel Contrast Booster for more vibrant colors to complement absolute OLED black.
  • Everything is upscaled to get close to 4K HDR with the Picture Processor X1™ Ultimate and 4K X-Reality PRO1,2
  • Pictures and sound in perfect harmony with Sony’s Acoustic Surface Audio+ technology plus Dolby Atmos compatibility
  • 4K HDR1 - HDR10, HLG, IMAX Enhanced4 and Dolby Vision™5 support for incredible detail and clarity
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Content appears with lifelike motion with Motionflow™ XR technology and native 120Hz refresh rate
  • Android™ TV with the Google Assistant gives you a genius TV with hands-free voice search
  • Enjoy studio-quality content with Netflix Calibrated Mode10
  • CalMAN auto calibration mode makes high-performance screen calibration easier than eve

65″ SONY XBR65X800H ® 4K HDR LED TV

Model:XBR-65X800H

$999.99
  • Upscale everything with the 4K HDR Processor X1™ and 4K X-Reality PRO.2
  • See exactly what the creator intended with the advanced color and gradation of TRILUMINOS™ Display
  • Dazzling detail and color with HDR and Dolby Vision
  • Watch what you love, control it with your voice.
  • Motionflow XR refresh rate technology keeps movement smooth and clear, allowing fast moving action sequences in sports and movies to be seen with lifelike clarity.
  • With Google Home7 and Amazon Alexa8 compatibility, simply voice-control your TV and ask it to do things like cast and control videos from YouTube with Google Home or change the channel or volume with Amazon Alexa.
  • Beautifully designed, the narrow bezel gives the TV a refined look that blends harmoniously in any contemporary environment, keeping you focused on the picture, not the television.

65″ Sony 4K HDR TV

Model:XBR65X900F

ON SALE FOR $999.99
$1499.99
  • Full Array backlight with local dimming for more precise dynamic range
  • Everything you watch looks like 4K HDR1,7 with the X1™ Extreme processor and 4K X-Reality PRO
  • X-tended Dynamic Range™ PRO 6X contrast range provides a wider range of brightness10
  • 4K HDR¹,² - HDR10, HLG & Dolby Vision® for incredible detail and clarity9
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Android™ TV with Google Assistant technology gives you a genius TV3,11
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home

65″ Sony BRAVIA 4K HDR ULTRA HD TV

Model:XBR-65X950G

ON SALE FOR $1399.99
$1799.99
  • Full Array Local Dimming & Boosting for more exact dynamic contrast
  • Everything is upscaled to get close to 4K HDR with the Picture Processor X1™ Ultimate and 4K X-Reality PRO1,2
  • X-tended Dynamic Range™ PRO 6x contrast range provides a wider range of brightness3
  • 4K HDR1 - HDR10, HLG, IMAX Enhanced4 and Dolby Vision™5 support for incredible detail and clarity
  • X-Wide Angle technology makes picture and color look great from anywhere in the room (75” and 85” class only)
  • On-screen action and motion look better than ever with X-Motion Clarity™ technology and native 120Hz refresh rate.
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Acoustic Multi-Audio produces an immersive Sound-from-Picture Reality™ experience
  • Android™ TV with the Google Assistant built in gives you a genius TV with hands-free voice search6
  • Enjoy studio-quality Netflix content with Netflix Calibrated Mode10
  • Compatible with Google Home9 Amazon Alexa10, and Apple® HomeKit™¹¹ for an even smarter home

XBR65X900H ® 4K HDR LED TV

Model:XBR65X900H ® 4K HDR LED TV

ON SALE FOR $1299.99
$1399.99
  • Upscale everything with the 4K HDR Processor X1 and 4K X-Reality PRO.2
  • See exactly what the creator intended with the advanced color and gradation of TRILUMINOS™ Display.
  • Enhanced brightness, incredible contrast with Full Array LED and X-tended Dynamic Range™.
  • On-screen action and motion look better than ever with X-Motion Clarity™ technology.
  • Compatible with Google Home5, Amazon Alexa6, and Apple HomeKit7 for an even smarter home.

XBR65X950H ® 4K HDR LED TV

Model:XBR65X950H ® 4K HDR LED TV

$1699.99
  • Everything you watch looks like near-4K HDR with the powerful Picture Processor X1™ Ultimate1,2
  • See exactly what the creator intended with the advanced color and gradation of TRILUMINOS™ Display.
  • Enhanced brightness, incredible contrast with Full Array LED and X-tended Dynamic Range™ PRO 6x.
  • Experience a more natural picture with 4K X-Reality PRO & Object-Based Super Resolution
  • On-screen action and motion look better than ever with X-Motion Clarity™ technology
  • X-Wide Angle™ satisfyingly preserves color and brightness when viewing from anywhere in the room. (Available on 55" class and larger)
  • Acoustic Multi-Audio™ beautifully matches picture and sound with discretely mounted tweeters.

XBR-65A8G 65” class (64.5” diag.) BRAVIA OLED 4K HDR TV

Model:XBR-65A8G

$2799.99
  • OLED TV – Over 8 million self-illuminating pixels for exquisite contrast, deep black and vibrant color
  • Everything you watch looks like 4K HDR with the X1™ Extreme processor and 4K X-Reality PRO1,2
  • Pictures and sound in perfect harmony with Sony’s Acoustic Surface technology
  • See the full spectrum of color with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Motionflow XR™ keeps the action smooth
  • Android™ TV with the Google Assistant built in gives you a genius TV6
  • Compatible with Google Home8 and Amazon Alexa9 for an even smarter home
  • A design of sophistication

65″ Sony BRAVIA OLED 4K HDR Ultra TV

Model:XBR-65A9G

ON SALE FOR $3299.99
$3499.99
  • MASTER Series TVs are meticulously engineered for excellence with the latest and greatest in TV technology
  • Millions of individual pixels are supercharged by the Pixel Contrast Booster for more vibrant colors to complement absolute OLED black.
  • Everything is upscaled to get close to 4K HDR with the Picture Processor X1™ Ultimate and 4K X-Reality PRO1,2
  • Pictures and sound in perfect harmony with Sony’s Acoustic Surface Audio+ technology plus Dolby Atmos compatibility
  • 4K HDR1 - HDR10, HLG, IMAX Enhanced4 and Dolby Vision™5 support for incredible detail and clarity
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Content appears with lifelike motion with Motionflow™ XR technology and native 120Hz refresh rate
  • Android™ TV with the Google Assistant gives you a genius TV with hands-free voice search
  • Enjoy studio-quality content with Netflix Calibrated Mode10
  • CalMAN auto calibration mode makes high-performance screen calibration easier than eve

XBR65A8H ® BRAVIA OLED 4K HDR TV

Model:XBR65A8H ® BRAVIA OLED 4K HDR TV

$2799.99
  • Bring out the beauty of OLED with the powerful Picture Processor X1 Ultimate.
  • Millions of individual pixels are supercharged by the Pixel Contrast Booster for more vibrant colors to complement absolute OLED black.1
  • Acoustic Surface Audio produces 2.1 channel sound from the entire screen, creating an immersive multidimensional audio experience.
  • With easy access to all your favorite content, services and devices, our Android Smart TVs make life simpler.3
  • Experience a more natural picture with 4K X-Reality PRO & Object-Based Super Resolution.
  • See exactly what the creator intended with the advanced color and gradation of TRILUMINOS™ Display.
  • OLED + X-Motion Clarity makes fast-moving scenes bright and clear

75″ SONY XBR75X800H ® 4K HDR LED TV

Model:XBR-75X800H

ON SALE FOR $1399.99
$1499.99
  • See beautiful 4K pictures, rich with real-world detail and texture, powered by our 4K HDR Processor X1.
  • By widening the color spectrum, TRILUMINOS Display, powered by the 4K HDR Processor X1, reproduces more colors than a conventional television.
  • Motionflow XR refresh rate technology keeps movement smooth and clear, allowing fast moving action sequences in sports and movies to be seen with lifelike clarity.
  • High Dynamic Range (HDR) picture is the way TV was always meant to be watched.
  • Watch what you love, control it with your voice.
  • Compatible with Google Home7, Amazon Alexa8, and Apple HomeKit9 for an even smarter home

75″ Sony 4K HDR TV

Model:XBR-75X900F

ON SALE FOR $1799.99
$2499.99
  • Full Array backlight with local dimming for more precise dynamic range
  • Everything you watch looks like 4K HDR1,7 with the X1™ Extreme processor and 4K X-Reality PRO
  • X-tended Dynamic Range™ PRO 6X contrast range provides a wider range of brightness10
  • 4K HDR¹,² - HDR10, HLG & Dolby Vision® for incredible detail and clarity9
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home

75″ Sony BRAVIA 4K HDR ULTRA HD TV

Model:XBR-75X950G

ON SALE FOR $2499.99
$2999.99
  • Full Array Local Dimming & Boosting for more exact dynamic contrast
  • Everything is upscaled to get close to 4K HDR with the Picture Processor X1™ Ultimate and 4K X-Reality PRO1,2
  • X-tended Dynamic Range™ PRO 6x contrast range provides a wider range of brightness3
  • 4K HDR1 - HDR10, HLG, IMAX Enhanced4 and Dolby Vision™5 support for incredible detail and clarity
  • X-Wide Angle technology makes picture and color look great from anywhere in the room (75” and 85” class only)
  • On-screen action and motion look better than ever with X-Motion Clarity™ technology and native 120Hz refresh rate.
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Acoustic Multi-Audio produces an immersive Sound-from-Picture Reality™ experience
  • Android™ TV with the Google Assistant built in gives you a genius TV with hands-free voice search6
  • Enjoy studio-quality Netflix content with Netflix Calibrated Mode10
  • Compatible with Google Home9 Amazon Alexa10, and Apple® HomeKit™¹¹ for an even smarter home

XBR75X950H ® 4K HDR LED TV

Model:XBR75X950H ® 4K HDR LED TV

$2799.99
  • Everything you watch looks like near-4K HDR with the powerful Picture Processor X1™ Ultimate1,2
  • See exactly what the creator intended with the advanced color and gradation of TRILUMINOS™ Display.
  • Enhanced brightness, incredible contrast with Full Array LED and X-tended Dynamic Range™ PRO 6x.
  • Experience a more natural picture with 4K X-Reality PRO & Object-Based Super Resolution
  • With easy access to all your favorite content, services and devices, our Android Smart TVs make life simpler, hands-free
  • On-screen action and motion look better than ever with X-Motion Clarity™ technology
  • X-Wide Angle™ satisfyingly preserves color and brightness when viewing from anywhere in the room. (Available on 55" class and larger)
  • Acoustic Multi-Audio™ beautifully matches picture and sound with discretely mounted tweeters.

77″ Sony BRAVIA OLED 4K HDR Ultra TV

Model:XBR-77A9G

ON SALE FOR $4999.99
$5999.99
  • MASTER Series TVs are meticulously engineered for excellence with the latest and greatest in TV technology
  • Millions of individual pixels are supercharged by the Pixel Contrast Booster for more vibrant colors to complement absolute OLED black.
  • Everything is upscaled to get close to 4K HDR with the Picture Processor X1™ Ultimate and 4K X-Reality PRO1,2
  • Pictures and sound in perfect harmony with Sony’s Acoustic Surface Audio+ technology plus Dolby Atmos compatibility
  • 4K HDR1 - HDR10, HLG, IMAX Enhanced4 and Dolby Vision™5 support for incredible detail and clarity
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Content appears with lifelike motion with Motionflow™ XR technology and native 120Hz refresh rate
  • Android™ TV with the Google Assistant gives you a genius TV with hands-free voice search
  • Enjoy studio-quality content with Netflix Calibrated Mode10
  • CalMAN auto calibration mode makes high-performance screen calibration easier than eve

85″ Sony BRAVIA 4K HDR Ultra TV

Model:XBR-85X850G

$2799.99
  • Take non-HDR content to the next level with the X1 processor and 4K X-Reality PRO
  • Enjoy smooth and vibrant colors with TRILUMINOUS Display
  • Improved contrast with enhanced brightness and black levels.
  • Download your favorite content, shopping, and gaming Apps le Play³
  • 4K HDR¹,² - HDR10, and HLG for incredible detail and clarity
  • Android™ TV with Google Assistant technology gives you a genius TV³
  • Content appears with lifelike motion with Motionflow™ XR technology
  • Slice of living design with built-in cable management

85″ Sony 4K HDR TV

Model:XBR-85X900F

$3499.99
  • Full Array backlight with local dimming for more precise dynamic range
  • Everything you watch looks like 4K HDR1,7 with the X1™ Extreme processor and 4K X-Reality PRO
  • X-tended Dynamic Range™ PRO 6X contrast range provides a wider range of brightness10
  • 4K HDR¹,² - HDR10, HLG & Dolby Vision® for incredible detail and clarity9
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Android™ TV with Google Assistant technology gives you a genius TV3,11
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home

85″ SONY XBR85X800H ® 4K HDR LED TV

Model:XBR85X800H

ON SALE FOR $2299.99
$2499.99
  • Upscale everything with the 4K HDR Processor X1™ and 4K X-Reality PRO.
  • See exactly what the creator intended with the advanced color and gradation of TRILUMINOS™ Display.
  • Dazzling detail and color with HDR1 and Dolby Vision™
  • With easy access to all your favorite content, services and devices, our Android Smart TVs make life simpler.
  • Content appears with lifelike motion with Motionflow™ XR technology
  • Compatible with Google Home7, Amazon Alexa8, and Apple HomeKit9 for an even smarter home
  • Stay focused on the big picture with a refined design and narrow bezel that blends into any environment.

XBR85X900H X900H® 4K HDR LED TV

Model:XBR85X900H X900H® 4K HDR LED TV

$2799.99
  • Upscale everything with the 4K HDR Processor X1 and 4K X-Reality PRO.
  • See exactly what the creator intended with the advanced color and gradation of TRILUMINOS™ Display.
  • Enhanced brightness, incredible contrast with Full Array LED and X-tended Dynamic Range™
  • On-screen action and motion look better than ever with X-Motion Clarity™ technology.
  • Acoustic Multi-Audio beautifully matches picture and sound with discretely mounted tweeters.
  • Compatible with Google Home5, Amazon Alexa6, and Apple HomeKit7 for an even smarter home.

85″ Sony BRAVIA 4K HDR ULTRA HD TV

Model:XBR-85X950G

$4299.99
  • Full Array Local Dimming & Boosting for more exact dynamic contrast
  • Everything is upscaled to get close to 4K HDR with the Picture Processor X1™ Ultimate and 4K X-Reality PRO1,2
  • X-tended Dynamic Range™ PRO 6x contrast range provides a wider range of brightness3
  • 4K HDR1 - HDR10, HLG, IMAX Enhanced4 and Dolby Vision™5 support for incredible detail and clarity
  • X-Wide Angle technology makes picture and color look great from anywhere in the room (75” and 85” class only)
  • On-screen action and motion look better than ever with X-Motion Clarity™ technology and native 120Hz refresh rate.
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Acoustic Multi-Audio produces an immersive Sound-from-Picture Reality™ experience
  • Android™ TV with the Google Assistant built in gives you a genius TV with hands-free voice search6
  • Enjoy studio-quality Netflix content with Netflix Calibrated Mode10
  • Compatible with Google Home9 Amazon Alexa10, and Apple® HomeKit™¹¹ for an even smarter home

XBR85X950H X950H® 4K HDR LED TV

Model:XBR85X950H X950H® 4K HDR LED TV

ON SALE FOR $3999.99
$4499.99
  • Everything you watch looks like near-4K HDR with the powerful Picture Processor X1™ Ultimate1,2
  • See exactly what the creator intended with the advanced color and gradation of TRILUMINOS™ Display.
  • Enhanced brightness, incredible contrast with Full Array LED and X-tended Dynamic Range™ PRO 6x.
  • With easy access to all your favorite content, services and devices, our Android Smart TVs make life simpler, hands-free
  • Experience a more natural picture with 4K X-Reality PRO & Object-Based Super Resolution
  • On-screen action and motion look better than ever with X-Motion Clarity™ technology
  • X-Wide Angle™ satisfyingly preserves color and brightness when viewing from anywhere in the room. (Available on 55" class and larger)
  • Acoustic Multi-Audio™ beautifully matches picture and sound with discretely mounted tweeters.