Sony TV’s

32″ Sony TV

Model:KDL-32W600D 32” class (31.5” diag) Built-in Wi-Fi® with HD TV

$299.99
  • Beautiful HD TV with the clarity and sharpness of X-Reality PRO™
  • Stream YouTube™ and more with built-in Wi-Fi®
  • Living-room friendly, slim design
  • Keep wires out of sight with discreet cable management
  • Precise motion clarity with Motionflow™ XR
  • Enjoy pure, natural audio with smooth reproduction

43″ Sony 4K HDR ULTRA HD TV

Model:XBR-43X800G

ON SALE FOR $599.99
$649.99
  • 4K HDR, - HDR10 & HLG for advanced detail and clarity1,2
  • Upscale to a more natural picture with 4K X-Reality PRO7
  • Content appears with lifelike motion with Motionflow™ XR technology
  • Scenes appear more realistic with Dynamic Contrast Enhancer
  • Android™ TV with Google Assistant built in gives you a genius TV3,9
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home
  • Slice of living design with built-in cable management
  • Download your favorite content, shopping, and gaming Apps from Google Play8
  • Live TV Streaming, no annual contract with PlayStation™

40″ Sony TV

Model:KDL-40W650D

$379.99
  • Stunning Full HD with the clarity and sharpness of X-Reality PRO™
  • Stream YouTube™ and more with built-in Wi-Fi®³
  • Living-room friendly, slim design
  • Keep wires out of sight with discreet cable management
  • Precise motion clarity with Motionflow™ XR
  • Enjoy pure, natural audio with smooth reproduction

49″ Sony 4K HDR ULTRA HD TV

Model:XBR-49X800G

ON SALE FOR $699.99
$749.99
  • 4K HDR, - HDR10 & HLG for advanced detail and clarity1,2
  • Upscale to a more natural picture with 4K X-Reality PRO7
  • Content appears with lifelike motion with Motionflow™ XR technology
  • Scenes appear more realistic with Dynamic Contrast Enhancer
  • Android™ TV with Google Assistant built in gives you a genius TV3,9
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home
  • Slice of living design with built-in cable management
  • Download your favorite content, shopping, and gaming Apps from Google Play8
  • Live TV Streaming, no annual contract with PlayStation™

49″ Sony 4K HDR TV

Model:XBR-49X900F

$999.99
  • Full Array backlight with local dimming for more precise dynamic range
  • Everything you watch looks like 4K HDR1,7 with the X1™ Extreme processor and 4K X-Reality PRO
  • X-tended Dynamic Range™ PRO 6X contrast range provides a wider range of brightness10
  • 4K HDR¹,² - HDR10, HLG & Dolby Vision® for incredible detail and clarity9
  • Enjoy smooth and vibrant colors with TRILUMINOS™
  • Android™ TV with Google Assistant technology gives you a genius TV3,11
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home

55″ Sony Bravia 4K HDR ULTRA HD TV

Model:KD-55X750F

$749.99
  • 4K HDR, - HDR10 & HLG for advanced detail and clarity1,2
  • Upscale to a more natural picture with 4K X-Reality PRO7
  • Content appears with lifelike motion with Motionflow™ XR technology
  • Scenes appear more realistic with Dynamic Contrast Enhancer
  • Android™ TV with Google Assistant technology gives you a genius TV3,9
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home
  • Slice of living design with built-in cable management
  • Download your favorite content, shopping, and gaming Apps from Google Play8
  • Live TV Streaming, no annual contract with PlayStation™ Vue6

55″ Sony 4K HDR ULTRA HD TV

Model:XBR-55X800G

ON SALE FOR $799.99
$899.99
  • 4K HDR, - HDR10 & HLG for advanced detail and clarity1,2
  • Upscale to a more natural picture with 4K X-Reality PRO7
  • Content appears with lifelike motion with Motionflow™ XR technology
  • Scenes appear more realistic with Dynamic Contrast Enhancer
  • Android™ TV with Google Assistant built in gives you a genius TV3,9
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home
  • Slice of living design with built-in cable management
  • Download your favorite content, shopping, and gaming Apps from Google Play8
  • Live TV Streaming, no annual contract with PlayStation™

55″ Sony 4K HDR TV

Model:XBR-55X900F

$1199.99
  • Full Array backlight with local dimming for more precise dynamic range
  • Everything you watch looks like 4K HDR1,7 with the X1™ Extreme processor and 4K X-Reality PRO
  • X-tended Dynamic Range™ PRO 6X contrast range provides a wider range of brightness10
  • 4K HDR¹,² - HDR10, HLG & Dolby Vision® for incredible detail and clarity9
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Android™ TV with Google Assistant technology gives you a genius TV3,11
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home

55″ Sony BRAVIA 4K HDR ULTRA HD TV

Model:XBR-55X950G

ON SALE FOR $1299.99
$1399.99
  • Full Array Local Dimming & Boosting for more exact dynamic contrast
  • Everything is upscaled to get close to 4K HDR with the Picture Processor X1™ Ultimate and 4K X-Reality PRO1,2
  • X-tended Dynamic Range™ PRO 6x contrast range provides a wider range of brightness3
  • 4K HDR1 - HDR10, HLG, IMAX Enhanced4 and Dolby Vision™5 support for incredible detail and clarity
  • X-Wide Angle technology makes picture and color look great from anywhere in the room (75” and 85” class only)
  • On-screen action and motion look better than ever with X-Motion Clarity™ technology and native 120Hz refresh rate.
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Acoustic Multi-Audio produces an immersive Sound-from-Picture Reality™ experience
  • Android™ TV with the Google Assistant built in gives you a genius TV with hands-free voice search6
  • Enjoy studio-quality Netflix content with Netflix Calibrated Mode10
  • Compatible with Google Home9 Amazon Alexa10, and Apple® HomeKit™¹¹ for an even smarter home

55″ Sony BRAVIA OLED 4K HDR Ultra TV

Model:XBR-55A9G

$2799.99
  • MASTER Series TVs are meticulously engineered for excellence with the latest and greatest in TV technology
  • Millions of individual pixels are supercharged by the Pixel Contrast Booster for more vibrant colors to complement absolute OLED black.
  • Everything is upscaled to get close to 4K HDR with the Picture Processor X1™ Ultimate and 4K X-Reality PRO1,2
  • Pictures and sound in perfect harmony with Sony’s Acoustic Surface Audio+ technology plus Dolby Atmos compatibility
  • 4K HDR1 - HDR10, HLG, IMAX Enhanced4 and Dolby Vision™5 support for incredible detail and clarity
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Content appears with lifelike motion with Motionflow™ XR technology and native 120Hz refresh rate
  • Android™ TV with the Google Assistant gives you a genius TV with hands-free voice search
  • Enjoy studio-quality content with Netflix Calibrated Mode10
  • CalMAN auto calibration mode makes high-performance screen calibration easier than eve

65″ Sony 4K HDR ULTRA HD TV

Model:XBR-65X800G

ON SALE FOR $999.99
$1199.99
  • 4K HDR, - HDR10 & HLG for advanced detail and clarity1,2
  • Upscale to a more natural picture with 4K X-Reality PRO7
  • Content appears with lifelike motion with Motionflow™ XR technology
  • Scenes appear more realistic with Dynamic Contrast Enhancer
  • Android™ TV with Google Assistant built in gives you a genius TV3,9
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home
  • Slice of living design with built-in cable management
  • Download your favorite content, shopping, and gaming Apps from Google Play8
  • Live TV Streaming, no annual contract with PlayStation™

65″ Sony 4K HDR TV

Model:XBR65X900F

ON SALE FOR $1499.99
$1699.99
  • Full Array backlight with local dimming for more precise dynamic range
  • Everything you watch looks like 4K HDR1,7 with the X1™ Extreme processor and 4K X-Reality PRO
  • X-tended Dynamic Range™ PRO 6X contrast range provides a wider range of brightness10
  • 4K HDR¹,² - HDR10, HLG & Dolby Vision® for incredible detail and clarity9
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Android™ TV with Google Assistant technology gives you a genius TV3,11
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home

65″ Sony BRAVIA 4K HDR ULTRA HD TV

Model:XBR-65X950G

ON SALE FOR $1799.99
$1999.99
  • Full Array Local Dimming & Boosting for more exact dynamic contrast
  • Everything is upscaled to get close to 4K HDR with the Picture Processor X1™ Ultimate and 4K X-Reality PRO1,2
  • X-tended Dynamic Range™ PRO 6x contrast range provides a wider range of brightness3
  • 4K HDR1 - HDR10, HLG, IMAX Enhanced4 and Dolby Vision™5 support for incredible detail and clarity
  • X-Wide Angle technology makes picture and color look great from anywhere in the room (75” and 85” class only)
  • On-screen action and motion look better than ever with X-Motion Clarity™ technology and native 120Hz refresh rate.
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Acoustic Multi-Audio produces an immersive Sound-from-Picture Reality™ experience
  • Android™ TV with the Google Assistant built in gives you a genius TV with hands-free voice search6
  • Enjoy studio-quality Netflix content with Netflix Calibrated Mode10
  • Compatible with Google Home9 Amazon Alexa10, and Apple® HomeKit™¹¹ for an even smarter home

65″ Sony BRAVIA OLED 4K HDR Ultra TV

Model:XBR-65A9G

$3799.99
  • MASTER Series TVs are meticulously engineered for excellence with the latest and greatest in TV technology
  • Millions of individual pixels are supercharged by the Pixel Contrast Booster for more vibrant colors to complement absolute OLED black.
  • Everything is upscaled to get close to 4K HDR with the Picture Processor X1™ Ultimate and 4K X-Reality PRO1,2
  • Pictures and sound in perfect harmony with Sony’s Acoustic Surface Audio+ technology plus Dolby Atmos compatibility
  • 4K HDR1 - HDR10, HLG, IMAX Enhanced4 and Dolby Vision™5 support for incredible detail and clarity
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Content appears with lifelike motion with Motionflow™ XR technology and native 120Hz refresh rate
  • Android™ TV with the Google Assistant gives you a genius TV with hands-free voice search
  • Enjoy studio-quality content with Netflix Calibrated Mode10
  • CalMAN auto calibration mode makes high-performance screen calibration easier than eve

75″ Sony 4K HDR TV

Model:XBR-75X850F

$2299.99
  • Take non-HDR content to the next level with the X1 processor and 4K X-Reality PRO
  • 4K HDR1,2 - HDR10, and HLG for incredible detail and clarity
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Improved contrast with enhanced brightness and black levels
  • Android™ TV with Google Assistant technology gives you a genius TV3
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home
  • Download your favorite content, shopping, and gaming Apps from Google Play3

75″ Sony 4K HDR ULTRA HD TV

Model:XBR-75X800G

ON SALE FOR $1499.99
$1799.99
  • 4K HDR, - HDR10 & HLG for advanced detail and clarity1,2
  • Upscale to a more natural picture with 4K X-Reality PRO7
  • Content appears with lifelike motion with Motionflow™ XR technology
  • Scenes appear more realistic with Dynamic Contrast Enhancer
  • Android™ TV with Google Assistant built in gives you a genius TV3,9
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home
  • Slice of living design with built-in cable management
  • Download your favorite content, shopping, and gaming Apps from Google Play8
  • Live TV Streaming, no annual contract with PlayStation™

75″ Sony 4K HDR TV

Model:XBR-75X900F

$2599.99
  • Full Array backlight with local dimming for more precise dynamic range
  • Everything you watch looks like 4K HDR1,7 with the X1™ Extreme processor and 4K X-Reality PRO
  • X-tended Dynamic Range™ PRO 6X contrast range provides a wider range of brightness10
  • 4K HDR¹,² - HDR10, HLG & Dolby Vision® for incredible detail and clarity9
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home

75″ Sony BRAVIA 4K HDR ULTRA HD TV

Model:XBR-75X950G

$3299.99
  • Full Array Local Dimming & Boosting for more exact dynamic contrast
  • Everything is upscaled to get close to 4K HDR with the Picture Processor X1™ Ultimate and 4K X-Reality PRO1,2
  • X-tended Dynamic Range™ PRO 6x contrast range provides a wider range of brightness3
  • 4K HDR1 - HDR10, HLG, IMAX Enhanced4 and Dolby Vision™5 support for incredible detail and clarity
  • X-Wide Angle technology makes picture and color look great from anywhere in the room (75” and 85” class only)
  • On-screen action and motion look better than ever with X-Motion Clarity™ technology and native 120Hz refresh rate.
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Acoustic Multi-Audio produces an immersive Sound-from-Picture Reality™ experience
  • Android™ TV with the Google Assistant built in gives you a genius TV with hands-free voice search6
  • Enjoy studio-quality Netflix content with Netflix Calibrated Mode10
  • Compatible with Google Home9 Amazon Alexa10, and Apple® HomeKit™¹¹ for an even smarter home

77″ Sony BRAVIA OLED 4K HDR Ultra TV

Model:XBR-77A9G

$6999.99
  • MASTER Series TVs are meticulously engineered for excellence with the latest and greatest in TV technology
  • Millions of individual pixels are supercharged by the Pixel Contrast Booster for more vibrant colors to complement absolute OLED black.
  • Everything is upscaled to get close to 4K HDR with the Picture Processor X1™ Ultimate and 4K X-Reality PRO1,2
  • Pictures and sound in perfect harmony with Sony’s Acoustic Surface Audio+ technology plus Dolby Atmos compatibility
  • 4K HDR1 - HDR10, HLG, IMAX Enhanced4 and Dolby Vision™5 support for incredible detail and clarity
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Content appears with lifelike motion with Motionflow™ XR technology and native 120Hz refresh rate
  • Android™ TV with the Google Assistant gives you a genius TV with hands-free voice search
  • Enjoy studio-quality content with Netflix Calibrated Mode10
  • CalMAN auto calibration mode makes high-performance screen calibration easier than eve

85″ Sony BRAVIA 4K HDR Ultra TV

Model:XBR-85X850G

ON SALE FOR $2899.99
$2999.99
  • Take non-HDR content to the next level with the X1 processor and 4K X-Reality PRO
  • Enjoy smooth and vibrant colors with TRILUMINOUS Display
  • Improved contrast with enhanced brightness and black levels.
  • Download your favorite content, shopping, and gaming Apps le Play³
  • 4K HDR¹,² - HDR10, and HLG for incredible detail and clarity
  • Android™ TV with Google Assistant technology gives you a genius TV³
  • Content appears with lifelike motion with Motionflow™ XR technology
  • Slice of living design with built-in cable management

85” Sony 4K HDR TV

Model:XBR-85X850F

ON SALE FOR $3499.99
$3999.99
  • Take non-HDR content to the next level with the X1 processor and 4K X-Reality PRO
  • 4K HDR1,2 - HDR10, and HLG for incredible detail and clarity
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Improved contrast with enhanced brightness and black levels
  • Android™ TV with Google Assistant technology gives you a genius TV3
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home
  • Download your favorite content, shopping, and gaming Apps from Google Play3

85″ Sony 4K HDR TV

Model:XBR-85X900F

ON SALE FOR $3799.99
$3999.99
  • Full Array backlight with local dimming for more precise dynamic range
  • Everything you watch looks like 4K HDR1,7 with the X1™ Extreme processor and 4K X-Reality PRO
  • X-tended Dynamic Range™ PRO 6X contrast range provides a wider range of brightness10
  • 4K HDR¹,² - HDR10, HLG & Dolby Vision® for incredible detail and clarity9
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Android™ TV with Google Assistant technology gives you a genius TV3,11
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home

85″ Sony BRAVIA 4K HDR ULTRA HD TV

Model:XBR-85X950G

ON SALE FOR $4499.99
$4999.99
  • Full Array Local Dimming & Boosting for more exact dynamic contrast
  • Everything is upscaled to get close to 4K HDR with the Picture Processor X1™ Ultimate and 4K X-Reality PRO1,2
  • X-tended Dynamic Range™ PRO 6x contrast range provides a wider range of brightness3
  • 4K HDR1 - HDR10, HLG, IMAX Enhanced4 and Dolby Vision™5 support for incredible detail and clarity
  • X-Wide Angle technology makes picture and color look great from anywhere in the room (75” and 85” class only)
  • On-screen action and motion look better than ever with X-Motion Clarity™ technology and native 120Hz refresh rate.
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Acoustic Multi-Audio produces an immersive Sound-from-Picture Reality™ experience
  • Android™ TV with the Google Assistant built in gives you a genius TV with hands-free voice search6
  • Enjoy studio-quality Netflix content with Netflix Calibrated Mode10
  • Compatible with Google Home9 Amazon Alexa10, and Apple® HomeKit™¹¹ for an even smarter home