Sony TV’s

32″ Sony TV

Model:KDL-32W600D 32” class (31.5” diag) Built-in Wi-Fi® with HD TV

$299.99
  • Beautiful HD TV with the clarity and sharpness of X-Reality PRO™
  • Stream YouTube™ and more with built-in Wi-Fi®
  • Living-room friendly, slim design
  • Keep wires out of sight with discreet cable management
  • Precise motion clarity with Motionflow™ XR
  • Enjoy pure, natural audio with smooth reproduction

43″ Sony 4K TV

Model:KD43X720E

ON SALE FOR $499.99
$579.99
  • The dramatic contrast, color and detail of 4K HDR1,3
  • 4K X-Reality PRO provides lifelike detail and clarity
  • Improved contrast with enhanced brightness and black levels
  • Lifelike motion with Motion owTM XR technology
  • Quick access to YouTubeTM & Net ixTM with a single click
  • Leave no cable exposed with hidden cable routing

43″ Sony 4K TV

Model:XBR43X800E

$649.99
  • The dramatic contrast, color and detail of 4K HDR
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display
  • Android™ TV with Google Home compatibility gives you a genius TV
  • Lifelike motion with Motionflow™ XR technology
  • Improved contrast with enhanced brightness and black levels
  • 4K X-Reality PRO provides lifelike detail and clarity
  • Live TV streaming, no annual contract with PlayStation™ Vue
  • Just say what you want with Voice Search
  • Send entertainment from your smartphone to your TV with Google Cast™³

48 ” Sony TV

Model:KDL-48W650D 48” class (47.5” diag) Built-in Wi-Fi® with Full HD TV

$449.99
  • Stunning Full HD with the clarity and sharpness of X-Reality PRO™
  • Stream YouTube™ and more with built-in Wi-Fi®
  • Living-room friendly, slim design
  • Keep wires out of sight with discreet cable management
  • Precise motion clarity with Motionflow™ XR
  • Enjoy pure, natural audio with smooth reproduction

49″ Sony 4k TV

Model:KD49X720E

ON SALE FOR $549.99
$599.99
  • The dramatic contrast, color and detail of 4K HDR1,3
  • 4K X-Reality PRO provides lifelike detail and clarity
  • Improved contrast with enhanced brightness and black levels
  • Lifelike motion with Motion owTM XR technology
  • Quick access to YouTubeTM & Net ixTM with a single click
  • Enhanced sound and clear dialog
  • Leave no cable exposed with hidden cable routing

49″ Sony 4K HDR TV

Model:XBR-49X900F

ON SALE FOR $999.99
$1099.99
  • Full Array backlight with local dimming for more precise dynamic range
  • Everything you watch looks like 4K HDR1,7 with the X1™ Extreme processor and 4K X-Reality PRO
  • X-tended Dynamic Range™ PRO 6X contrast range provides a wider range of brightness10
  • 4K HDR¹,² - HDR10, HLG & Dolby Vision® for incredible detail and clarity9
  • Enjoy smooth and vibrant colors with TRILUMINOS™
  • Android™ TV with Google Assistant technology gives you a genius TV3,11
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home

49″ Sony 4K TV

Model:XBR49X800E

$749.99
  • The dramatic contrast, color and detail of 4K HDR
  • Enjoy smooth and vibrant colors with TRILUMINOS™
  • Android™ TV with Google Home compatibility gives you a genius TV
  • Lifelike motion with Motionflow™ XR technology
  • Improved contrast with enhanced brightness and black levels
  • 4K X-Reality PRO provides lifelike detail and clarity
  • Live TV streaming, no annual contract with PlayStation™ Vue
  • Just say what you want with Voice Search
  • Send entertainment from your smartphone to your TV with Google Cast™³

49″ Sony 4K TV

Model:XBR49X900E

ON SALE FOR $799.99
$949.99
  • The dramatic contrast, color and detail of 4K HDR
  • Take even non-HDR content to the next level with the new 4K HDR Processor X1
  • Five times the contrast range with X-tended Dynamic Range™ PRO 5x²
  • Full-array local dimming and boosting
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display and 4K HDR Super Bit Mapping
  • Android™ TV with Google Home compatibility gives you a genius TV
  • Lifelike motion with Motionflow™ XR technology
  • 4K X-Reality PRO provides lifelike detail and clarity
  • Live TV streaming, no annual contract with PlayStation™ Vue

55″ Sony 4K TV

Model:XBR55X800E

$899.99
  • The dramatic contrast, color and detail of 4K HDR Enjoy s
  • Enjoy smooth and vibrant colors with TRILUMINOS™
  • Android™ TV with Google Home compatibility gives you a genius TV
  • Lifelike motion with Motionflow™ XR technology
  • Improved contrast with enhanced brightness and black levels
  • 4K X-Reality PRO provides lifelike detail and clarity
  • Live TV streaming, no annual contract with PlayStation™ Vue
  • Just say what you want with Voice Search
  • Send entertainment from your smartphone to your TV with Google Cast™³

55″ Sony 4K HDR TV

Model:XBR-55X900F

ON SALE FOR $1199.99
$1299.99
  • Full Array backlight with local dimming for more precise dynamic range
  • Everything you watch looks like 4K HDR1,7 with the X1™ Extreme processor and 4K X-Reality PRO
  • X-tended Dynamic Range™ PRO 6X contrast range provides a wider range of brightness10
  • 4K HDR¹,² - HDR10, HLG & Dolby Vision® for incredible detail and clarity9
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Android™ TV with Google Assistant technology gives you a genius TV3,11
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home

55″ Sony Bravia OLED 4K HDR TV

Model:XBR-55A8F

ON SALE FOR $2299.99
$2799.99
  • OLED TV - Over 8 million self-illuminating pixels for perfect black and color
  • Everything you watch looks like 4K HDR¹ with the X1™ Extreme processor and 4K X-Reality PRO8,2
  • 4K HDR1,2 - HDR10, HLG & Dolby Vision® for incredible detail and clarity9
  • Pictures and sound in perfect harmony with Sony’s Acoustic Surface
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Vertical one slate design w/ hidden speakers / cable management
  • Android™ TV with Google Assistant technology gives you a genius TV3,10
  • Content appears with lifelike motion with Motionflow™ XR technology
  • Compatible with Google Home6 and Amazon Alexa7 for an even smarter6,7 home
  • Live TV Streaming, no annual contract with PlayStation™ Vue5
  • Download your favorite content, shopping, and gaming apps from Google Play™3,11

55″ Sony 4K TV

Model:XBR55X930E

ON SALE FOR $1099.99
$1499.99
  • The dramatic contrast, color and detail of 4K HDR
  • Everything you watch looks like 4K HDR with the new 4K HDR Processor X1 Extreme
  • Ten times the contrast range with X-tended Dynamic Range™ PRO 10x²
  • Boosted brightness and black levels with the new Slim Backlight Drive+
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display and 4K HDR Super Bit Mapping
  • Android™ TV with Google Home compatibility gives you a genius TV
  • Lifelike motion with Motionflow™ XR technology
  • 4K X-Reality PRO & Dual Database Processing provides lifelike detail and clarity
  • Live TV streaming, no annual contract with PlayStation™ Vue
  • Front-face 3 way speakers for impactful sound

55″ Sony Bravia 4K HDR ULTRA HD TV

Model:KD-55X750F

ON SALE FOR $749.99
$799.99
  • 4K HDR, - HDR10 & HLG for advanced detail and clarity1,2
  • Upscale to a more natural picture with 4K X-Reality PRO7
  • Content appears with lifelike motion with Motionflow™ XR technology
  • Scenes appear more realistic with Dynamic Contrast Enhancer
  • Android™ TV with Google Assistant technology gives you a genius TV3,9
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home
  • Slice of living design with built-in cable management
  • Download your favorite content, shopping, and gaming Apps from Google Play8
  • Live TV Streaming, no annual contract with PlayStation™ Vue6

55″ Sony 4K TV

Model:XBR55X900E

ON SALE FOR $999.99
$1199.99
  • The dramatic contrast, color and detail of 4K HDR
  • Take even non-HDR content to the next level with the new 4K HDR Processor X1
  • Five times the contrast range with X-tended Dynamic Range™ PRO 5x²
  • Full-array local dimming and boosting
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display and 4K HDR Super Bit Mapping
  • Android™ TV with Google Home compatibility gives you a genius TV
  • Lifelike motion with Motionflow™ XR technology
  • 4K X-Reality PRO provides lifelike detail and clarity
  • Live TV streaming, no annual contract with PlayStation™ Vue

55″ Sony OLED TV

Model:XBR55A1E

ON SALE FOR $2499.99
$2999.99
  • OLED TV with perfect black and color.
  • 8 million self-illuminating pixels controlled by the X1 Extreme processor
  • The dramatic contrast, color and detail of 4K HDR¹, ²
  • Pictures and sound in perfect harmony with world’s first Acoustic Surface
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display and 4K HDR Super Bit Mapping
  • The stand and speakers disappear, leaving only a brilliant picture
  • Android™ TV with Google Home compatibility gives you a genius TV
  • 4K X-Reality PRO & Dual Database Processing provides lifelike detail and clarity
  • Live TV streaming, no annual contract with PlayStation™ Vue
  • Lifelike motion with Motionflow™ XR technology

60″ Sony 4k HDR Ultra HD TV

Model:KD-60X690E

$699.99
  • The dramatic contrast, color and detail of 4K HDR¹,³
  • 4K X-Reality PRO provides lifelike detail and clarity
  • Improved contrast with enhanced brightness and black levels
  • Lifelike motion with Motionflow™ XR technology
  • Quick access to Netflix™ & YouTube™ with a single click
  • Enhanced sound and clear dialog

65″ Sony 4k HDR TV

Model:XBR-65X850F

ON SALE FOR $1199.99
$1399.99
  • Take non-HDR content to the next level with the X1 processor and 4K X-Reality PRO
  • 4K HDR1,2 - HDR10, and HLG for incredible detail and clarity
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Improved contrast with enhanced brightness and black levels
  • Android™ TV with Google Assistant technology gives you a genius TV3
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home
  • Download your favorite content, shopping, and gaming Apps from Google Play3

65″ Sony 4K TV

Model:XBR65X900E

ON SALE FOR $1499.99
$1699.99
  • The dramatic contrast, color and detail of 4K HDR
  • Take even non-HDR content to the next level with the new 4K HDR Processor X1
  • Five times the contrast range with X-tended Dynamic Range™ PRO 5x²
  • Full-array local dimming and boosting
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display and 4K HDR Super Bit Mapping
  • Android™ TV with Google Home compatibility gives you a genius TV
  • Lifelike motion with Motionflow™ XR technology
  • 4K X-Reality PRO provides lifelike detail and clarity
  • Live TV streaming, no annual contract with PlayStation™ Vue

65″ Sony 4K HDR TV

Model:XBR65X900F

ON SALE FOR $1599.99
$1999.99
  • Full Array backlight with local dimming for more precise dynamic range
  • Everything you watch looks like 4K HDR1,7 with the X1™ Extreme processor and 4K X-Reality PRO
  • X-tended Dynamic Range™ PRO 6X contrast range provides a wider range of brightness10
  • 4K HDR¹,² - HDR10, HLG & Dolby Vision® for incredible detail and clarity9
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Android™ TV with Google Assistant technology gives you a genius TV3,11
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home

65″ Sony 4K TV

Model:XBR65X930E

ON SALE FOR $1999.99
$2399.99
  • The dramatic contrast, color and detail of 4K HDR
  • Everything you watch looks like 4K HDR with the new 4K HDR Processor X1 Extreme
  • Ten times the contrast range with X-tended Dynamic Range™ PRO 10x²
  • Boosted brightness and black levels with the new Slim Backlight Drive+
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display and 4K HDR Super Bit Mapping
  • Android™ TV with Google Home compatibility gives you a genius TV
  • Lifelike motion with Motionflow™ XR technology
  • 4K X-Reality PRO & Dual Database Processing provides lifelike detail and clarity
  • Live TV streaming, no annual contract with PlayStation™ Vue
  • Front-face 3 way speakers for impactful sound

65″ Sony Bravia 4K HDR ULTRA HD TV

Model:KD-65X750F

ON SALE FOR $1099.99
$1199.99
  • 4K HDR, - HDR10 & HLG for advanced detail and clarity1,2
  • Upscale to a more natural picture with 4K X-Reality PRO7
  • Content appears with lifelike motion with Motionflow™ XR technology
  • Scenes appear more realistic with Dynamic Contrast Enhancer
  • Android™ TV with Google Assistant technology gives you a genius TV3,9
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home
  • Slice of living design with built-in cable management
  • Download your favorite content, shopping, and gaming Apps from Google Play8
  • Live TV Streaming, no annual contract with PlayStation™ Vue6

65″ Sony 4K HDR Ultra HD TV

Model:XBR-65Z9D 65” class (64.5” diag) 4K HDR Ultra HD TV

ON SALE FOR $1999.99
$3999.99
  • Unprecedented brightness and black levels from the all-new Backlight Master Drive
  • Everything looks like 4K HDR¹ with the new 4K HDR Processor X1 Extreme
  • Ultra-dense full-array discrete LED control powers each LED individually
  • Brilliant contrast, color and detail of 4K HDR and X-tended Dynamic Range PRO
  • Colors come alive thanks to the TRILUMINOS® Display
  • Clear pictures without color banding from 4K HDR Super Bit Mapping
  • Dual Database Processing provides lifelike detail and clarity
  • Lifelike motion with Motionflow™ XR technology
  • Sophisticated slate design with champagne gold bezel
  • Android™ TV with Google Cast™, voice search & Play Store apps³
  • Home automation controlled directly from your TV
  • Just say what you want with Voice Search³
  • Send entertainment from your smartphone to your TV with Google Cast™³
  • Enjoy thousands of apps from Google Play™³

65″ Sony OLED TV

Model:XBR65A1E

ON SALE FOR $2999.99
$3199.99
  • OLED TV with perfect black and color.
  • 8 million self-illuminating pixels controlled by the X1 Extreme processor
  • The dramatic contrast, color and detail of 4K HDR¹, ²
  • Pictures and sound in perfect harmony with world’s first Acoustic Surface
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display and 4K HDR Super Bit Mapping
  • The stand and speakers disappear, leaving only a brilliant picture
  • Android™ TV with Google Home compatibility gives you a genius TV
  • 4K X-Reality PRO & Dual Database Processing provides lifelike detail and clarity
  • Live TV streaming, no annual contract with PlayStation™ Vue
  • Lifelike motion with Motionflow™ XR technology

65″ Sony Bravia OLED 4K HDR TV

Model:XBR-65A8F

ON SALE FOR $2999.99
$3799.99
  • OLED TV - Over 8 million self-illuminating pixels for perfect black and color
  • Everything you watch looks like 4K HDR¹ with the X1™ Extreme processor and 4K X-Reality PRO8,2
  • 4K HDR1,2 - HDR10, HLG & Dolby Vision® for incredible detail and clarity9 Pictures and
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Vertical one slate design w/ hidden speakers / cable management
  • Android™ TV with Google Assistant technology gives you a genius TV3,10
  • Content appears with lifelike motion with Motionflow™ XR technology
  • Compatible with Google Home6 and Amazon Alexa7 for an even smarter6,7 home
  • Live TV Streaming, no annual contract with PlayStation™ Vue5
  • Download your favorite content, shopping, and gaming apps from Google Play™3,11

70″ Sony 4k HDR Ultra HD TV

Model:KD-70X690E

$999.99
  • The dramatic contrast, color and detail of 4K HDR¹,³
  • 4K X-Reality PRO provides lifelike detail and clarity
  • Improved contrast with enhanced brightness and black levels
  • Lifelike motion with Motionflow™ XR technology
  • Quick access to Netflix™ & YouTube™ with a single click
  • Enhanced sound and clear dialog

75″ Sony 4K HDR TV

Model:XBR-75X850F

ON SALE FOR $1999.99
$2299.99
  • Take non-HDR content to the next level with the X1 processor and 4K X-Reality PRO
  • 4K HDR1,2 - HDR10, and HLG for incredible detail and clarity
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Improved contrast with enhanced brightness and black levels
  • Android™ TV with Google Assistant technology gives you a genius TV3
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home
  • Download your favorite content, shopping, and gaming Apps from Google Play3

75″ Sony 4K TV

Model:XBR75X900E

ON SALE FOR $2499.99
$2799.99
  • he dramatic contrast, color and detail of 4K HDR
  • Take even non-HDR content to the next level with the new 4K HDR Processor X1
  • Five times the contrast range with X-tended Dynamic Range™ PRO 5x²
  • Full-array local dimming and boosting
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display and 4K HDR Super Bit Mapping
  • Android™ TV with Google Home compatibility gives you a genius TV
  • Lifelike motion with Motionflow™ XR technology
  • 4K X-Reality PRO provides lifelike detail and clarity
  • Live TV streaming, no annual contract with PlayStation™ Vue

75″ Sony 4K TV

Model:XBR75X940E

ON SALE FOR $2799.99
$4499.99
  • The dramatic contrast, color and detail of 4K HDR
  • Everything you watch looks like 4K HDR with the new 4K HDR Processor X1 Extreme
  • Ten times the brightness range with X-tended Dynamic Range™ PRO 10x²
  • Precision Full-array dimming and boosting backlight
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display and 4K HDR Super Bit Mapping
  • Android™ TV with Google Home compatibility gives you a genius TV
  • Lifelike motion with Motionflow™ XR technology
  • 4K X-Reality PRO & Dual Database Processing provides lifelike detail and clarity
  • Live TV streaming, no annual contract with PlayStation™ Vue
  • Front-face 3 way speakers for impactful sound

75″ Sony 4K HDR TV

Model:XBR-75X900F

ON SALE FOR $2799.99
$2999.99
  • Full Array backlight with local dimming for more precise dynamic range
  • Everything you watch looks like 4K HDR1,7 with the X1™ Extreme processor and 4K X-Reality PRO
  • X-tended Dynamic Range™ PRO 6X contrast range provides a wider range of brightness10
  • 4K HDR¹,² - HDR10, HLG & Dolby Vision® for incredible detail and clarity9
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home

75″ Sony 4K HDR Ultra HD TV

Model:XBR-75Z9D 75” class (74.5” diag) 4K HDR Ultra HD TV

ON SALE FOR $4499.99
$8999.99
  • Unprecedented brightness and black levels from the all-new Backlight Master Drive
  • Everything looks like 4K HDR¹ with the new 4K HDR Processor X1 Extreme
  • Ultra-dense full-array discrete LED control powers each LED individually
  • Brilliant contrast, color and detail of 4K HDR and X-tended Dynamic Range PRO
  • Colors come alive thanks to the TRILUMINOS® Display
  • Clear pictures without color banding from 4K HDR Super Bit Mapping
  • Dual Database Processing provides lifelike detail and clarity
  • Lifelike motion with Motionflow™ XR technology
  • Sophisticated slate design with champagne gold bezel
  • Android™ TV with Google Cast™, voice search & Play Store apps³
  • Home automation controlled directly from your TV
  • Just say what you want with Voice Search³
  • Send entertainment from your smartphone to your TV with Google Cast™³
  • Enjoy thousands of apps from Google Play™³

85” Sony 4K HDR TV

Model:XBR-85X850F

ON SALE FOR $3499.99
$3999.99
  • Take non-HDR content to the next level with the X1 processor and 4K X-Reality PRO
  • 4K HDR1,2 - HDR10, and HLG for incredible detail and clarity
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Improved contrast with enhanced brightness and black levels
  • Android™ TV with Google Assistant technology gives you a genius TV3
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home
  • Download your favorite content, shopping, and gaming Apps from Google Play3

85″ Sony 4K HDR TV

Model:XBR-85X900F

ON SALE FOR $4499.99
$4999.99
  • Full Array backlight with local dimming for more precise dynamic range
  • Everything you watch looks like 4K HDR1,7 with the X1™ Extreme processor and 4K X-Reality PRO
  • X-tended Dynamic Range™ PRO 6X contrast range provides a wider range of brightness10
  • 4K HDR¹,² - HDR10, HLG & Dolby Vision® for incredible detail and clarity9
  • Enjoy smooth and vibrant colors with TRILUMINOS™ Display & 4K HDR Super Bit Mapping
  • Android™ TV with Google Assistant technology gives you a genius TV3,11
  • Compatible with Google Home4 and Amazon Alexa5 for an even smarter home