Sony TV’s

KD32W830K 32” Class W830K 720p HD LED HDR TV with Google TV

Model:KD32W830K

$299.99
  • Enjoy TV in crystal-clear 720p HD resolution
  • See natural and precise picture quality with a wide array of colors and High Dynamic Range (HDR) contrast
  • Discover picture quality full of rich, real-world detail and texture, powered by X-Reality PRO™
  • Experience blur-free picture quality in fast-moving sports and movies powered by Motionflow™ XR.

KD43X77L 43” 4K HDR LED Google TV (2023)

Model:KD43X77L

ON SALE FOR $349.99
$449.99
  • The powerful 4K Processor X1™ delivers lifelike picture quality full of rich colors and detailed contrast.
  • Google TV™ with Google Assistant™ organizes your content all in one place. Support Apple AirPlay
  • See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology.
  • Enhanced color and fine details – See natural and precise picture quality with a wide array of colors and dynamic contrast.
  • Bring back lost texture and detail and see your content upscaled to near-4K resolution with 4K X-Reality PRO™

K43S30 BRAVIA 3 43” class LED 4K HDR Google TV (2024)

Model:K43S30

$499.99
  • 4K HDR Processor X1™ intelligently enhances every scene in real-time boosting color, contrast, and clarity
  • With Triluminos Pro™, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
  • Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
  • See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology.

K50S30 BRAVIA 3 50” class LED 4K HDR Google TV

Model:K50S30

$599.99
  • 4K HDR Processor X1™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • With Triluminos Pro™, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
  • See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology
  • ring back lost detail and see your content upscaled to near-4K resolution with 4K X-Reality™ PRO.4
  • Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1

K55S30 BRAVIA 3 55” class LED 4K HDR Google TV

Model:K55S30

$699.99
  • 4K HDR Processor X1™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • With Triluminos Pro™, see over a billion accurate colors for lifelike picture quality that is vivid and brigh
  • Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
  • See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology.
  • Bring back lost detail and see your content upscaled to near-4K resolution with 4K X-Reality™ PRO.4

XR55X90L BRAVIA XR 55” Full Array LED 4K HDR Google TV (2023)

Model:XR55X90L

ON SALE FOR $1049.99
$1299.99
  • The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.
  • Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro™.
  • Get access to all your favorite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant™. Supports Apple Airplay. 1,15
  • See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity.
  • With Acoustic Multi-Audio™ and support for Dolby Atmos®, sound positioning tweeters produce wider, elevated sound that matches the picture you see.8

K55XR70 BRAVIA 7 55” class Mini LED QLED 4K HDR Google TV (2024)

Model:K55R70

$1699.99
  • Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver authentic contrast and our brightest ever 4K TV.
  • Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro™
  • See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity™.
  • With Acoustic Multi-Audio™, sound positioning tweeters produce wider, elevated sound that matches the picture you see.
  • Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1

K55XR80 BRAVIA 8 55” class OLED 4K HDR Google TV (2024)

Model:K55R80

$1799.99
  • Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
  • Access billions of accurate real-world colors XR Triluminos Pro™
  • XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
  • See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion™.
  • Always hear clear dialog, even in loud action scenes, with Voice Zoom 3™.17

K65S30 BRAVIA 3 65” class LED 4K HDR Google TV

Model:K65S30

$799.99
  • 4K HDR Processor X1™ intelligently enhances every scene in real-time boosting color, contrast, and clarity
  • With Triluminos Pro™, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
  • Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
  • See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology.
  • Bring back lost detail and see your content upscaled to near-4K resolution with 4K X-Reality™ PRO.4

XR65X90L BRAVIA XR 65” Full Array LED 4K HDR Google TV (2023)

Model:XR65X90L

ON SALE FOR $1099.99
$1399.99
  • The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.
  • Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro™.
  • Get access to all your favorite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant™. Supports Apple Airplay. 1,15
  • Intelligent and powerful TV processing — The Cognitive Processor XR™ delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.
  • Full Array LED contrast and color – See enhanced contrast with high peak brightness and billions of accurate colors, all controlled by Full Array LED backlight technology and XR Triluminos Pro™.

XR65A80L BRAVIA XR 65” Class A80L OLED 4K HDR Google TV (2023

Model:.XR65A80L

ON SALE FOR $1999.99
$2199.99
  • Pure black, lifelike brightness, and billions of accurate colors enhanced by XR OLED Contrast Pro™ and XR Triluminos Pro™.
  • Pure black, lifelike brightness, and billions of accurate colors enhanced by XR OLED Contrast Pro™ and XR Triluminos Pro™.
  • Get access to all your favorite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant™. Supports Apple Airplay. 1,15
  • See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion.

K65XR70 BRAVIA 7 65” class Mini LED QLED 4K HDR Google TV (2024)

Model:K65R70

ON SALE FOR $1799.99
$1999.99
  • Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver authentic contrast and our brightest ever 4K TV.
  • Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro™.
  • XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
  • See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity™

K65XR80 BRAVIA 8 65” class OLED 4K HDR Google TV (2024)

Model:K65XR80

ON SALE FOR $2299.99
$2499.99
  • Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
  • Access billions of accurate real-world colors XR Triluminos Pro™.
  • XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity
  • Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
  • See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion™.

K65XR90 BRAVIA 9 65” class Mini LED QLED 4K HDR Google TV (2024)

Model:K65XR90

$2999.99
  • Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver authentic contrast and our brightest ever 4K TV.
  • Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro™
  • XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • Get a premium picture, with reduced glare, from every seat in the room with X-Wide Angle™ and X-Anti Reflection™
  • Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
  • See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity™.

K75S30 BRAVIA 3 75” class LED 4K HDR Google TV (2024)

Model:K75S30

$999.99
  • 4K HDR Processor X1™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • With Triluminos Pro™, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
  • Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
  • See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology.

XR75X90L BRAVIA XR 75” Full Array LED 4K HDR Google TV (2023)

Model:XR75X90L

ON SALE FOR $1599.99
$1799.99
  • The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.
  • Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro™.
  • Get access to all your favorite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant™. Supports Apple Airplay. 1,15
  • See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity.
  • With Acoustic Multi-Audio™ and support for Dolby Atmos®, sound positioning tweeters produce wider, elevated sound that matches the picture you see.8

K75XR70 BRAVIA 7 75” class Mini LED QLED 4K HDR Google TV (2024)

Model:K75XR70

$2499.99
  • Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver authentic contrast and our brightest ever 4K TV.
  • Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro™
  • XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
  • See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity™.

K77XR80 BRAVIA 8 77” class OLED 4K HDR Google TV (2024)

Model:K77XR80

ON SALE FOR $3299.99
$3499.99
  • Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
  • Access billions of accurate real-world colors XR Triluminos Pro™
  • XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
  • See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion™.

K75XR90 BRAVIA 9 75” class Mini LED QLED 4K HDR Google TV (2024)

Model:K75XR90

$3499.99
  • Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver authentic contrast and our brightest ever 4K TV.
  • Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro™.
  • XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • Get a premium picture, with reduced glare, from every seat in the room with X-Wide Angle™ and X-Anti Reflection™.
  • Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
  • See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity™.

K85S30 BRAVIA 3 85” class LED 4K HDR Google TV (2024)

Model:k85s30

$1599.99
  • 4K HDR Processor X1™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • With Triluminos Pro™, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
  • Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
  • See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology.

XR85X90L BRAVIA XR 85” Class X90L Full Array LED 4K HDR Google TV (2023)

Model:XR85X90L

ON SALE FOR $1999.99
$2299.99
  • The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.
  • Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro™
  • Get access to all your favorite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant™. Supports Apple Airplay. 1,15
  • See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity.

K85XR70 BRAVIA 7 85” class Mini LED QLED 4K HDR Google TV (2024)

Model:K85XR70

ON SALE FOR $2999.99
$3299.99
  • housands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver authentic contrast and our brightest ever 4K TV.
  • Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro™.
  • XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
  • See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity™
  • Always hear clear dialog, even in loud action scenes, with Voice Zoom 3™.17

K85XR90 BRAVIA 9 85” class Mini LED QLED 4K HDR Google TV (2024)

Model:K85XR90

$4799.99
  • ousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver authentic contrast and our brightest ever 4K TV.
  • Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro™.
  • XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • Get a premium picture, with reduced glare, from every seat in the room with X-Wide Angle™ and X-Anti Reflection™
  • Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
  • See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity™
  • Always hear clear dialog, even in loud action scenes, with Voice Zoom 3™.17

XR98X90L BRAVIA XR 98” Class X90L Full Array LED 4K HDR Google TV (2023)

Model:XR98X90L

ON SALE FOR $4999.99
$7999.99
  • The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.
  • Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro™.
  • Get access to all your favorite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant™. Supports Apple Airplay. 1,15
  • See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity.