Sony TV’s
KD32W830K 32” Class W830K 720p HD LED HDR TV with Google TV
Model:KD32W830K
$299.99
Enjoy TV in crystal-clear 720p HD resolution- See natural and precise picture quality with a wide array of colors and High Dynamic Range (HDR) contrast
- Discover picture quality full of rich, real-world detail and texture, powered by X-Reality PRO™
- Experience blur-free picture quality in fast-moving sports and movies powered by Motionflow™ XR.
K43S30 BRAVIA 3 43” class LED 4K HDR Google TV (2024)
Model:K43S30
ON SALE FOR $479.99
$499.99
- 4K HDR Processor X1™ intelligently enhances every scene in real-time boosting color, contrast, and clarity
- With Triluminos Pro™, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
- Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
- See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology.
K-50S20M2 BRAVIA 2 II 50” class 4K HDR LED Google TV (2025)
Model:K-50S20M2
ON SALE FOR $599.99
$699.99
- The 4K Processor X1™ delivers a lifelike picture that is full of rich colors and sharp details.
- See natural and precise picture quality with a wide array of colors and dynamic contrast.
- Easily stream to your TV with support for Apple AirPlay® 2 and Google Cast™.6,7
- See blur-free picture quality in fast-moving sports and action-packed movies powered by Motionflow™ XR.
K50S30 BRAVIA 3 50” class LED 4K HDR Google TV
Model:K50S30
ON SALE FOR $549.99
$599.99
- 4K HDR Processor X1™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- With Triluminos Pro™, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
- See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology
- ring back lost detail and see your content upscaled to near-4K resolution with 4K X-Reality™ PRO.4
- Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
K-55S20M2 BRAVIA 2 II 55” class 4K HDR LED Google TV (2025)
Model:K-55S20M2
ON SALE FOR $549.99
$599.99
- The 4K Processor X1™ delivers a lifelike picture that is full of rich colors and sharp details.
- Easily stream to your TV with support for Apple AirPlay® 2 and Google Cast™.6,7
- See blur-free picture quality in fast-moving sports and action-packed movies powered by Motionflow™ XR
- See natural and precise picture quality with a wide array of colors and dynamic contrast
K55S30 BRAVIA 3 55” class LED 4K HDR Google TV
Model:K55S30
ON SALE FOR $599.99
$699.99
- 4K HDR Processor X1™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- With Triluminos Pro™, see over a billion accurate colors for lifelike picture quality that is vivid and brigh
- Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
- See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology.
- Bring back lost detail and see your content upscaled to near-4K resolution with 4K X-Reality™ PRO.4
K-55XR50 BRAVIA 5 55” Class Mini LED 4K HDR Google TV (2025)
Model:K-55XR50
ON SALE FOR $1199.99
$1399.99
- Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver captivating brightness and authentic contrast.
- Access billions of accurate real-world colors with XR Triluminos Pro™.
- XR Processor™ with AI technology intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- Easily stream to your TV with support for Apple AirPlay® 2 and Google Cast™.9,10
- See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity™.
- Hear people’s voices clearly, even in loud action scenes, with Voice Zoom 3™ powered by AI technology.17
XR55X90L BRAVIA XR 55” Full Array LED 4K HDR Google TV (2023)
Model:XR55X90L
ON SALE FOR $849.99
$1149.99
- The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.
- Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro™.
- Get access to all your favorite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant™. Supports Apple Airplay. 1,15
- See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity.
- With Acoustic Multi-Audio™ and support for Dolby Atmos®, sound positioning tweeters produce wider, elevated sound that matches the picture you see.8
K55XR70 BRAVIA 7 55” class Mini LED QLED 4K HDR Google TV (2024)
Model:K55R70
ON SALE FOR $1299.99
$1599.99
- Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver authentic contrast and our brightest ever 4K TV.
- Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro™
- See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity™.
- With Acoustic Multi-Audio™, sound positioning tweeters produce wider, elevated sound that matches the picture you see.
- Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
K55XR80 BRAVIA 8 55” class OLED 4K HDR Google TV (2024)
Model:K55XR80
ON SALE FOR $1499.99
$1699.99
- Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
- Access billions of accurate real-world colors XR Triluminos Pro™
- XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
- See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion™.
- Always hear clear dialog, even in loud action scenes, with Voice Zoom 3™.17
K-65S20M2 BRAVIA 2 II 65” class 4K HDR LED Google TV (2025)
Model:K-65S20M2
ON SALE FOR $649.99
$699.99
- The 4K Processor X1™ delivers a lifelike picture that is full of rich colors and sharp details.
- See natural and precise picture quality with a wide array of colors and dynamic contrast.
- Easily stream to your TV with support for Apple AirPlay® 2 and Google Cast™.6,7
- See blur-free picture quality in fast-moving sports and action-packed movies powered by Motionflow™ XR.
K65S30 BRAVIA 3 65” class LED 4K HDR Google TV
Model:K65S30
ON SALE FOR $699.99
$799.99
- 4K HDR Processor X1™ intelligently enhances every scene in real-time boosting color, contrast, and clarity
- With Triluminos Pro™, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
- Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
- See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology.
- Bring back lost detail and see your content upscaled to near-4K resolution with 4K X-Reality™ PRO.4
-
K-65XR50 BRAVIA 5 65” Class Mini LED 4K HDR Google TV (2025)
Model:K-65XR50
ON SALE FOR $1299.99
$1499.00
- Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver captivating brightness and authentic contrast.
- Access billions of accurate real-world colors with XR Triluminos Pro™.
- XR Processor™ with AI technology intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- I Super Resolution, powered by AI, enhances studio quality by restoring lost textures and improves low-quality content by reducing noise and enhancing details.
- See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity™.
- With Acoustic Multi-Audio™, sound positioning tweeters produce wider, elevated sound that matches the picture you see.
K65XR70 BRAVIA 7 65” class Mini LED QLED 4K HDR Google TV (2024)
Model:K65XR70
ON SALE FOR $1499.99
$1899.99
- Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver authentic contrast and our brightest ever 4K TV.
- Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro™.
- XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
- See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity™
K65XR80 BRAVIA 8 65” class OLED 4K HDR Google TV (2024)
Model:K65XR80
ON SALE FOR $1599.99
$2299.99
- Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
- Access billions of accurate real-world colors XR Triluminos Pro™.
- XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity
- Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
- See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion™.
K65XR90 BRAVIA 9 65” class Mini LED QLED 4K HDR Google TV (2024)
Model:K65XR90
ON SALE FOR $2499.99
$2999.99
- Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver authentic contrast and our brightest ever 4K TV.
- Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro™
- XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- Get a premium picture, with reduced glare, from every seat in the room with X-Wide Angle™ and X-Anti Reflection™
- Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
- See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity™.
K-75S20M2 BRAVIA 2 II 75” class 4K HDR LED Google TV (2025)
Model:K-75S20M2
ON SALE FOR $849.99
$899.99
- The 4K Processor X1™ delivers a lifelike picture that is full of rich colors and sharp details.
- See natural and precise picture quality with a wide array of colors and dynamic contrast.
- Easily stream to your TV with support for Apple AirPlay® 2 and Google Cast™.6,7
- See blur-free picture quality in fast-moving sports and action-packed movies powered by Motionflow™ XR.
K75S30 BRAVIA 3 75” class LED 4K HDR Google TV (2024)
Model:K75S30
ON SALE FOR $899.99
$1099.99
- 4K HDR Processor X1™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- With Triluminos Pro™, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
- Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
- See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology.
K75XR50 BRAVIA 5 75” Class Mini LED 4K HDR Google TV (2025)
Model:K-75XR50
ON SALE FOR $1799.99
$1999.99
- Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver captivating brightness and authentic contrast.
- Access billions of accurate real-world colors with XR Triluminos Pro™.
- XR Processor™ with AI technology intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- Easily stream to your TV with support for Apple AirPlay® 2 and Google Cast™.9,10
- See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity™.
- Hear people’s voices clearly, even in loud action scenes, with Voice Zoom 3™ powered by AI technology.17
XR75X90L BRAVIA XR 75” Full Array LED 4K HDR Google TV (2023)
Model:XR75X90L
ON SALE FOR $1199.99
$1699.99
- The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.
- Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro™.
- Get access to all your favorite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant™. Supports Apple Airplay. 1,15
- See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity.
- With Acoustic Multi-Audio™ and support for Dolby Atmos®, sound positioning tweeters produce wider, elevated sound that matches the picture you see.8
K77XR80 BRAVIA 8 77” class OLED 4K HDR Google TV (2024)
Model:K77XR80
ON SALE FOR $2499.99
$3199.99
- Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
- Access billions of accurate real-world colors XR Triluminos Pro™
- XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
- See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion™.
K75XR70 BRAVIA 7 75” class Mini LED QLED 4K HDR Google TV (2024)
Model:K75XR70
ON SALE FOR $1899.99
$2399.99
- Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver authentic contrast and our brightest ever 4K TV.
- Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro™
- XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
- See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity™.
K75XR90 BRAVIA 9 75” class Mini LED QLED 4K HDR Google TV (2024)
Model:K75XR90
ON SALE FOR $2999.99
$3499.99
- Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver authentic contrast and our brightest ever 4K TV.
- Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro™.
- XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- Get a premium picture, with reduced glare, from every seat in the room with X-Wide Angle™ and X-Anti Reflection™.
- Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
- See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity™.
K85S30 BRAVIA 3 85” class LED 4K HDR Google TV (2024)
Model:K85S30
ON SALE FOR $1299.99
$1599.99
- 4K HDR Processor X1™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- With Triluminos Pro™, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
- Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
- See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology.
K-85XR50 BRAVIA 5 85” Class Mini LED 4K HDR Google TV (2025)
Model:K-85XR50
ON SALE FOR $2299.99
$2799.99
- Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver captivating brightness and authentic contrast.
- Access billions of accurate real-world colors with XR Triluminos Pro™.
- XR Processor™ with AI technology intelligently enhances every scene in real-time boosting color, contrast, and clarity
- Easily stream to your TV with support for Apple AirPlay® 2 and Google Cast™.9,10
- See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity™
- Hear people’s voices clearly, even in loud action scenes, with Voice Zoom 3™ powered by AI technology.17
XR85X90L BRAVIA XR 85” Class X90L Full Array LED 4K HDR Google TV (2023)
Model:XR85X90L
ON SALE FOR $1399.99
$2099.99
- The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.
- Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro™
- Get access to all your favorite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant™. Supports Apple Airplay. 1,15
- See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity.
K85XR70 BRAVIA 7 85” class Mini LED QLED 4K HDR Google TV (2024)
Model:K85XR70
ON SALE FOR $2599.99
$2999.99
- housands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver authentic contrast and our brightest ever 4K TV.
- Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro™.
- XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
- See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity™
- Always hear clear dialog, even in loud action scenes, with Voice Zoom 3™.17
K85XR90 BRAVIA 9 85” class Mini LED QLED 4K HDR Google TV (2024)
Model:K85XR90
ON SALE FOR $3999.99
$4799.99
- ousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver authentic contrast and our brightest ever 4K TV.
- Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro™.
- XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- Get a premium picture, with reduced glare, from every seat in the room with X-Wide Angle™ and X-Anti Reflection™
- Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions.1
- See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity™
- Always hear clear dialog, even in loud action scenes, with Voice Zoom 3™.17
XR98X90L BRAVIA XR 98” Class X90L Full Array LED 4K HDR Google TV (2023)
Model:XR98X90L
ON SALE FOR $4499.99
$6199.99
- The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.
- Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro™.
- Get access to all your favorite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant™. Supports Apple Airplay. 1,15
- See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity.
K-98XR50 BRAVIA 5 98” Class Mini LED 4K HDR Google TV (2025)
Model:K98XR50
ON SALE FOR $4999.99
$5999.99
- Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver captivating brightness and authentic contrast.
- Access billions of accurate real-world colors with XR Triluminos Pro™.
- XR Processor™ with AI technology intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity™.
- Hear people’s voices clearly, even in loud action scenes, with Voice Zoom 3™ powered by AI technology.17